Information added to our Online Archive Shell Press Release for Shell Mastermind Promotion July 1984, plus FULL RULES and Game Piece (Promotion launched Monday 2rd July 1984) EXTRACT FROM PRESS RELEASE: John Smeddle, Sales Manager, Shell UK Oil said: “The success of Make Money, which we launched in February, is now a matter of record. [...]
Posts from ‘July, 1984’
Shell News Release for Shell Mastermind Promotion July 1984
The fact that so many of our competitors followed into national promotions is testimony to the power of a properly structured forecourt game.”

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