John Donovan, managing director of Don Marketing, an agency specialising in promotional games, says he has supplied more than a billion game pieces without any problems. He counts Shell’s Make Money game (said to have raised sales by 25%) and the Great Guinness Challenge (which boosted sales by 30%) among his biggest successes.
Posts Tagged ‘Star Trek’
Promotions & Incentives Magazine: Warp factor ten, Captain!
Promotions & Incentives Magazine: Warp factor ten, Captain! June 1991 While Mr Spock wimped out and took off for an easy life in outer space, his father boldly went where no one in the family had gone before – into sales promotion. Presumably because of his connections, Mr Spock senior and the family dog have ended up [...]
Shell launches Star Trek scratchcard game
Sales Promotion Magazine March 1991 Shell launches Star Trek scratchcard game In the wake ‘of Collect & Select, Shell has launched a new scratch card promotion under the banner ‘Star Trek – The Game’. The company claims that its research has shown the popularity of this medium with its instant benefits over long term catalogue [...]


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